Launch of an enterprise for the production of sports nutrition.
(OKED: “10.89.9 Production of other food products not included in other groupings”).
GLOBAL MARKET
Since 2020, global demand for sports nutrition has increased by 28.8% and reached USD 66.6 billion. In 2024, the global export volume amounted to USD 64.5 billion, while total trade turnover reached USD 131.1 billion.
REGIONAL MARKET
In Kazakhstan, imports of sports nutrition increased by 77.5%, while exports grew more than 5.9 times.
In Astana, imports grew more than 3.6 times, and exports 7.2 times.
PRODUCERS
Several enterprises operate in Kazakhstan engaged in the production of sports nutrition, including protein mixes, amino acids, energy boosters, and vitamin complexes (HS Code 2106). All major production facilities are concentrated in Almaty.
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LLP “Ecoprot” (brand Beyond) — the first domestic enterprise producing sports nutrition. Manufactures proteins, gainers, amino acids, vitamins. Certified according to ISO 9001:2015 and Halal standards.
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LLP “KAZPROTEIN” (brand Qazprotein) — produces protein mixes, shakes, amino acids, and vitamin complexes. Halal certified.
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LLP “KazBAD” — manufactures products under its own brand as well as under client brands.
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LLP “Gazprotein” — engaged in the production of functional and sports nutrition.
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LLP “VarKo” — over 20 years on the market. Produces dietary and sports nutrition in small batches.
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LLP “Bio-food” — manufactures protein and dietary blends based on natural ingredients.
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LLP “AB Energy” — manufacturer of energy blends and sports nutrition using natural components.
RAW MATERIAL BASE
Sources of raw materials for sports nutrition production:
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Whey protein (concentrate, isolate) – the main protein source for sports nutrition, supplied by import raw material suppliers such as LLP “NutriPro”, LLP “Global Ingredients”, and LLP “SportMix Kazakhstan”.
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Soy isolate and soy concentrate – plant protein used as an alternative to animal protein, supplied by LLP “KazSoy” and LLP “FoodMaster Ingredients”.
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Maltodextrin and glucose – sources of easily digestible carbohydrates, supplied by LLP “Almapak”, LLP “InterFood”, and LLP “Central Asia Sugar”.
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Amino acids (BCAA, glutamine, arginine) – functional components for sports nutrition, supplied by international distributors via LLP “ProRaw”, LLP “Biochem Trade”, and LLP “NutraImport”.
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Vitamin and mineral premixes – for product enrichment, supplied by LLP “DSM Nutritional Products Kazakhstan” and LLP “Vitamax Asia”.
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Vegetable oils (MCT, sunflower, flaxseed) – sources of fats and energy, supplied by LLP “MasloDel”, LLP “Sun Oils Group”, and LLP “KazAgroExport”.
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Sweeteners (sucralose, stevia) – for flavor without sugar addition, imported via LLP “SweetTech”, LLP “Stevia.kz”.
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Flavorings and natural taste additives – to improve taste, suppliers: LLP “KazAroma”, LLP “Flavor Group Kazakhstan”.
POTENTIAL SALES MARKETS
The total volume of sports nutrition imports into neighboring countries in 2024 exceeded USD 8.6 billion.
COMPETITIVE ADVANTAGES
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Potential import substitution and product export;
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State support for investors and entrepreneurs;
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Developed logistics and transportation system.
MEASURES OF STATE SUPPORT
Investment preferences
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Exemption from customs duties (0% up to 5 years on imports);
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Tax benefits (VAT, CIT, land tax, property tax – 0%);
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In-kind grants (land plots, buildings, and structures, etc.);
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Attraction of foreign labor force (FLF).
Preferences of special economic zones
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Tax preferences (CIT, land tax, property tax);
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Customs preferences (import of raw materials and equipment);
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Land with ready infrastructure (free lease of land plots);
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Simplified procedure for hiring FLF (attraction of FLF outside quotas).
State support measures for Kazakhstani producers through JSC “Kazakhstan Industry and Export Center QazIndustry”
Reimbursement of part of the costs to entities of industrial and innovative activity:
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to increase labor productivity and develop territorial clusters;
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to promote domestic processed goods in foreign markets;
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to promote domestic processed goods, works, and services in the domestic market.
